PUMA has partnered with alternative sportswear pioneers ICNY, capitalising on the expertise of ICNY’s reflective technology and PUMA’s rich sporting history. The debut PUMA x ICNY collection of sneakers and apparel has all over reflective textures, bold colours and futuristic designs allowing the wearer to shine even in the darkest hours.
PUMA x ICNY can be found at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein and X–Trend on 5 November 2015.
